TRIBUTE
Beau de Jour embodies the essence of the perfectly groomed gentleman. It captures the poised and confident aura of a man who commands attention effortlessly, presenting a cologne that is both traditional and distinctively modern in its interpretation.
 
BLEND
The cologne opens with the clean, commanding presence of lavender, immediately establishing a sense of authority and coolness. This is intricately layered with the floral green sharpness of geranium, creating a striking contrast. The base of the scent is deeply anchored with leather-like oakmoss, while the addition of patchouli and amber injects a warm, musky sensuality, enhancing the masculine intensity of the fragrance.
 
MOTIVATION
Beau de Jour is crafted for the man who values meticulous grooming and embodies a classic yet contemporary style. This fragrance is inspired by the timeless appeal of the fougere family, modernized to suit the tastes of a man who appreciates the subtleties of a well-crafted scent.
 
PERFUMING TECHNIQUE
To fully capture the sophisticated essence of Beau de Jour, apply the cologne to pulse points where the warmth of the body can amplify the intricate layers of its scent. Ideal spots include the wrists, behind the ears, and the base of the neck. This application method ensures that the cologne's blend of earthy, woody, and citrus notes are subtly released throughout the day, maintaining a lingering presence that complements the wearer's refined demeanor.