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Étienne Fontaine Privacy Policy


Last Updated: April 30, 2024

This Privacy Policy outlines how Étienne Fontaine Parfumerie, including our associated entities in the United States and Canada (collectively, "Étienne Fontaine," "we," "us," or "our"), collects, uses, discloses, and protects our customers' personal information. It also details your rights and choices concerning your personal information, and how you can contact us for more information. Our privacy practices adhere to the laws applicable in the regions we operate, including region-specific terms applicable to customers in those areas.

1. Scope of This Privacy Policy
This Privacy Policy applies to Étienne Fontaine's customer-facing operations in the United States and Canada. It encompasses personal information we collect in various contexts, including but not limited to, when you:

• Access or use our website or any services linking to this Privacy Policy.
• Communicate with us directly.
• Shop with our third-party partners.
• Engage with us on social media platforms.
• Participate in our programs or events.
• Additional privacy notices may apply to specific activities, programs, and offerings. We may also provide "just-in-time" notices to supplement or clarify our privacy practices or to offer you additional choices about your personal information.

• Please be aware that our websites may contain links to third-party sites and applications outside our control. We encourage you to review the privacy practices of those third parties.

2. Personal Information We Collect
The types of personal information we collect depend on your interactions with us. "Personal information," as used here, refers to information that identifies, relates to, or can describe you. We collect the following categories and types of personal information:

• Basic Identifying Information: Full name, alias, postal address, email address, phone number, date of birth, account name, signature, usernames, social media handles, and similar identifiers.

• Government-Issued Identifiers: Driver's license number and other similar government identifiers.
• Device Information and Other Unique Identifiers: Device identifier, IP address, cookies, beacons, pixel tags, mobile ad identifiers, and similar unique identifiers.
• Internet or Other Network Activity: Browsing or search history, interactions with our websites, mobile applications, emails, or advertisements.
• Geolocation Data: Location information provided by you or your mobile device.
• Payment Information: Credit or debit card numbers and other payment details.
• Commercial Information: Details of products or services purchased, returned, or considered; preferences; and rewards activity.
• Physical Characteristics: Skin tone and type, hair color and type, eye color, and other beauty profile information.
• Health and Medical Information: Information on skin conditions or medications for beauty services or product recommendations.
• Demographic Data: Age, gender, race, ethnicity, income, and household information, including protected classifications under law.
• User Content: Communications with us and content you provide, like social media profiles, photos, videos, survey responses, comments, reviews, and testimonials.
• Audio and Visual Information: Photos, images, videos, and voice recordings (e.g., customer service call recordings).
• Inferences: Drawn from any of the information identified to create a profile about you.

3. How We Collect Your Personal Information
We collect personal information from a variety of sources and methods. For instance, we gather information:

• Directly from You: When you make a purchase, create an account, sign up for our programs, contact us, respond to surveys, book appointments for services, participate in events, or interact with us in-store or online.
• Online Tracking Technologies: Using cookies, pixels, web beacons, and other technologies when you visit our websites, use our Apps, or engage with our emails or advertisements.
• In-store and Offline Technologies: We record customer service calls and may use CCTV in our stores for security and loss prevention. Our stores might also use Bluetooth technology or beacons to collect data when you visit.
• Business Partners: We receive information from our partners, such as co-branded partners or entities that offer our branded products or services.
• Social Media Platforms and Networks: When you interact with our content through social media platforms or use social media features on our websites or Apps, we may receive information from these platforms.
• Other Sources: Including data analytics providers, public databases, marketing partners, and other third parties.


4. Cookies and Similar Online Tracking Technologies
We and our third-party partners use online tracking technologies for various purposes, including to analyze and improve our services, personalize your experience, and deliver targeted advertising based on your activities on our websites and other sites. You have certain choices regarding the use of these technologies, including opting out of targeted advertising.

5. How We Use Your Personal Information
We use your personal information for a range of purposes, including:

• Providing Products and Services: To fulfill your orders, manage your account, and provide customer service.
• Communication: To respond to your inquiries and communicate with you about your account or transactions.
• Marketing: To send you promotional messages and ads tailored to your interests.
• Improving Our Services: For analytics, research, and optimization of our products, services, and customer experiences.
• Security and Fraud Prevention: To detect and prevent fraud or illegal activities.


6. How We Disclose Your Personal Information
We may share your personal information with:

• Corporate Affiliates: Within the Étienne Fontaine family of companies for operational and marketing purposes.
• Service Providers: Third parties that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
• Business Partners: Entities with whom we partner to offer products or services, or those who promote their products or services to you.
• Legal and Law Enforcement: In response to legal processes or for the protection of Étienne Fontaine and others.
• Transfer of Business: In connection with a merger, acquisition, or sale of assets, or in the event of bankruptcy.


7. How We Protect Your Personal Information
We implement reasonable security measures to protect the personal information we collect and maintain. However, no security system is impenetrable, and we cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the Internet.

8. Your Rights
Depending on where you reside, you may have rights to access, correct, delete, or restrict the use of your personal information. You may also have the right to object to certain processing activities or to revoke consent for processing activities based on consent.

• Opting Out of Cookies and Tracking: You can adjust your browser settings to reject cookies or to alert you when cookies are being sent. Additionally, we provide tools on our website and Apps that allow you to opt-out of certain tracking technologies.
• Access, Correction, and Deletion: You have the right to request access to the personal information we hold about you, to request correction of inaccuracies, and in some cases, to request the deletion of your personal information.
• Communication Preferences: You can manage your preferences for marketing communications by adjusting your account settings or using the unsubscribe options provided in our communications.


9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when this policy was last revised. We encourage you to review this policy periodically to stay informed about how we are protecting the personal information we collect.

10. Contacting Us
If you have any questions or concerns about our Privacy Policy or data processing practices, you can contact us at:

Étienne Fontaine Parfumerie Ltd.
2482 Yonge Street, Suite 4015
Toronto, ON, M4P 2H5,
Canada

Email: service@etiennefontaine.com

For additonal information on connecting with us, please visit our Customer Service page.

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